GEO & AI Search Knowledge Base

Practical explanations about visibility in AI search, LLM brand tracking and AI Shopping.

Generative Engine Optimization (GEO)

GEO focuses on the visibility of organisations, brands and products in answers generated by AI systems. Traditional SEO remains essential, but AI visibility adds another question: can an AI system understand who you are, verify your expertise and select your brand when a user asks for advice?

Useful foundations include crawlability, semantic HTML, internal links, authority, entity clarity, structured data, source consistency and content that answers real questions directly.

LLM Brand Tracking

A single prompt is not a reliable measurement. A useful AI visibility baseline uses multiple relevant scenarios, branded and unbranded questions and repeatable measurement logic.

AI Shopping

For ecommerce, AI visibility also depends on whether products can be understood and compared. Product identifiers, variants, price, availability, structured data and merchant signals all help AI shopping systems form a recommendation.