A
AEO
Answer Engine Optimization: structuring information so a search or AI system can answer a question quickly, clearly and reliably.
AI Explained
AI terminology does not have to be complicated.
What does GEO mean? When is something a citation? What is the difference between retrieval, a mention and a recommendation? Here we explain the most important terms around AI Visibility, AI Search and AI Shopping in plain English.
Step 1RetrievalAI finds your page.
Step 2CitationAI uses you as a source.
Step 3MentionAI mentions your brand.
Step 4RecommendationAI recommends you.
A
AI Authority
An indication of how strongly and credibly a brand or organisation is confirmed online through its own content, external sources, expertise and consistent entity signals.
A
AI Search
Searching through AI systems that collect and summarise information into a direct answer, often including sources or recommendations.
A
AI Shopping
The process in which AI finds, understands, compares and may recommend products based on product data, feeds, reviews, price, availability and other signals.
A
AI Visibility
The extent to which a brand, company, service or product appears in AI-driven search, comparison and decision journeys.
A
Agentic Commerce
Commerce in which an AI agent performs or prepares steps in the buying process, such as comparing, selecting and potentially purchasing.
A
AggregateRating
Structured data that makes an average rating and review count machine-readable.
B
Branded prompt
A question that already includes your brand name. For example: “What do you know about Brand X?” This measures something different from spontaneous selection.
C
Citation
A source reference. The AI system uses information from a website and cites that website as a source in or alongside its answer.
C
Crawlability
The degree to which search engines and AI bots can technically reach and read your pages.
E
Entity
A clearly recognisable “thing” for machines, such as an organisation, person, product, brand or location. Clear entity signals help AI understand who or what you are.
E
E-E-A-T
Experience, Expertise, Authoritativeness and Trustworthiness. A SEO concept around experience, expertise, authority and trust. It is not a standalone AI ranking factor, but the underlying signals can help build confidence.
F
Feed-to-page consistency
How closely product information matches across the product page, structured data and product feed, including title, price, stock, GTIN and variants.
G
GEO
Generative Engine Optimization: optimising information so it is clear, trustworthy and selectable for generative AI systems.
G
Google Merchant Center
Google’s platform where merchants can submit product data for Shopping and other product experiences.
G
GTIN / EAN
A standardised product identifier. EAN is a common type of GTIN in Europe. It helps systems recognise and match products more accurately.
J
JSON-LD
A common way to add structured data to a web page without changing the visible page content.
L
LLM
Large Language Model: the type of language model behind many generative AI systems.
M
Mention
A mention means your brand or product appears in the AI answer, but this does not automatically mean you are recommended as the best choice.
M
MerchantReturnPolicy
Schema.org structured data used to describe a merchant’s return policy in a machine-readable way.
M
MPN
Manufacturer Part Number: a product number assigned by the manufacturer. Alongside GTIN or SKU, it can help with product identification.
O
OAI-SearchBot
An OpenAI crawler that can visit web pages for search functionality. Access can be managed through robots.txt.
O
Offer
A Schema.org type for commercial product information such as price, currency and availability.
P
PerplexityBot
A crawler that Perplexity may use to discover and process web content.
P
Product feed
A machine-readable file or data channel containing current product information such as title, price, stock, identifiers and images.
P
Product schema
Schema.org structured data that describes product properties in a machine-readable format.
P
Prompt
The question or instruction a user gives to an AI system.
R
Recommendation
A recommendation means the AI system does more than mention your company or product: it presents it as a relevant choice.
R
Retrieval
The first step: your page or domain is found and included in a possible source or candidate set. You do not have to appear visibly in the final answer yet.
r
robots.txt
A website file that gives crawlers instructions about which areas they may or may not visit.
S
Schema.org
A shared standard for structured data that lets websites describe information such as organisations, products, offers and reviews in a machine-readable format.
S
Share of Voice
A relative measure of how often your brand appears compared with competitors across an agreed set of questions or scenarios.
S
SKU
Stock Keeping Unit: an internal product code used by a merchant or supplier. Useful for catalogue management, but not the same as a universal GTIN.
S
Structured data
Additional machine-readable information in page code that helps systems understand entities such as an organisation, product, price, review or offer.
U
Unbranded prompt
A question that does not include your brand name. For example: “Which Dutch provider offers a one-time AI Visibility audit?” This is important for measuring spontaneous selection.
U
UCP / commerce protocol
A technical protocol concept for commerce between AI systems and merchants, focused on machine-to-machine exchange of product and transaction data.
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For online stores
From product page to AI recommendation.
In AI Shopping, terms such as Product, Offer, GTIN, product feed, Merchant data and feed-to-page consistency matter a great deal. The terms above help you see where AI can and cannot interpret your product data correctly.
Read more about AI Shopping →Page
What your customer sees and reads.
Structured data
What machines understand explicitly.
Product feed
Up-to-date catalogue data for product channels.
Consistency
Whether every source tells the same story.
Ready to measure?
Choose the analysis that fits your question.
You do not need to know all the terminology first. The packages below are the same reports and prices as on our Reports page.
Fastest start
Free AI Check
Instant technical AI readiness
€0
- ✓ Score straight on screen
- ✓ 28 technical checks
- ✓ Up to 32 checks for online stores
- ✓ The 3 most important improvements
- ✓ No PDF and no payment details
First real measurement
AI Visibility Scan
Compact professional report
€29one-time
- ✓ 10-page AI Visibility Report
- ✓ AI Visibility plus 4 sub-scores
- ✓ Real AI visibility analysis
- ✓ Shopping AI base check for online stores
- ✓ Top priorities and roadmap
- ✓ Usually within 20 minutes by email
MOST CHOSEN
Understand competitors
AI Visibility Pro
In-depth competitor and gap analysis
€79one-time
- ✓ Around 20 pages
- ✓ 6 AI-platforms · 120 direct platform measurements
- ✓ 20 blind buyer scenarios
- ✓ Benchmark against 3 competitors plus sources
- ✓ Why competitors do or do not win
- ✓ Top 10 actions by impact and effort
- ✓ Around an hour by email
Full strategy
AI Visibility Complete
Maximum depth plus a 90-day plan
€149one-time
- ✓ Around 30 pages
- ✓ 6 AI-platforms · 240 direct platform measurements
- ✓ 40 blind buyer scenarios
- ✓ Benchmark against 5 competitors plus deeper sources
- ✓ In-depth Corporate and Shopping AI analysis
- ✓ Concrete 90-day implementation plan
- ✓ Around an hour by email
Extra technical check
AI Transparency Check
AI transparency, clearly checked
€19one-time
- ✓ Technical transparency check
- ✓ Relevant EU AI Act transparency points
- ✓ Clear points for improvement
- ✓ Not legal advice
Track progress
AI Visibility Monitor
The same full Scan for 12 months
12 × €19
- ✓ A full Scan every month
- ✓ Progress visible from month 2
- ✓ €228 in total, paid up front
- ✓ Stops automatically after 12 months