01 · Readiness
Can AI understand the product?
We assess whether your product information is complete, current and machine-readable enough to be interpreted reliably.
AI Shopping is not a bet on one chatbot. Our paid reports measure directly across ChatGPT, Gemini, Perplexity, Claude, Grok and Meta AI, and tie recommendations to product and offer signals, competitors and sources.
Premium pillar · AI Shopping Intelligence
Is your product merely found, or does AI actually pick it?
AI Shopping goes further than technical product data. We assess whether AI can understand and compare your products, whether they surface in buying-led scenarios, and where a competitor product gets picked more easily.
AI Shopping Intelligence is included for online stores. You get the full AI Visibility Scan report, with the relevant Shopping analysis inside it.
02 · Visibility
Does it show up on buying questions?
Technical readiness is not the same as visibility. Commercial scenarios show whether your brand or product actually makes the shortlist.
03 · Recommendation
Does it get recommended too?
We look past the mention and analyse where a competitor or a rival product comes forward more often as the relevant choice.
What we assess
Your product data has to tell one reliable story.
AI has to work out quickly what the product is, who it suits, what it costs and whether it is in stock. Missing or contradictory information makes comparing and recommending harder.
- Product name, brand, category and product identity
- SKU, GTIN/EAN and other identifiers where relevant
- Price, currency and availability
- Variants, attributes and machine-comparable properties
- Product, ProductGroup and Offer structured data
- Shipping and returns information where it is publicly available
- Consistency between the product information people see and the data machines read
- Merchant and product feed readiness, where it can be assessed publicly
From data to recommendation
Four questions decide your commercial AI Shopping chances.
1
Is the product technically clear?
Can an AI system correctly identify the product, price, stock, attributes and variant?
2
Is it comparable?
Are the attributes concrete enough to place the product next to competing options?
3
Does it become visible?
Does your brand or product actually come back in the commercial, buying-led scenarios that matter?
4
Why does a competitor win?
We tie the measured outcome back to product data, evidence, comparability and other visible differences.
AI Shopping Intelligence in your report
You do not need a separate Shopping tool to start.
When we recognise an online store or a product business, AI Shopping goes into the analysis. Scan gives you the baseline; Pro and Complete add more scenarios, more competitors and more depth.