SEO, AEO, GEO and AI Visibility: what is the difference?
SEO, AEO and GEO describe different parts of online findability. AI Visibility is ultimately the outcome businesses want to measure: is your brand actually found, named and selected on relevant AI questions?
SEO
Search Engine Optimization helps make pages findable and relevant for traditional search results. Technical SEO and strong content remain an important foundation for AI-driven discovery too.
AEO
Answer Engine Optimization makes information clear and answer-ready: distinct entities, direct answers, evidence and structure that answer engines can interpret.
GEO
Generative Engine Optimization focuses on the likelihood that generative AI understands and uses your information when composing answers and shortlists.
AI Visibility
AI Visibility measures practice: does your business appear in branded and unbranded scenarios, how often is it selected, and which competitor wins when you are absent?
Measure the outcome
Our Scan combines these disciplines in one practical baseline measurement.