Getting found in ChatGPT: is your business recommended?
When a potential customer asks ChatGPT for a supplier, brand or product advice, they often get a short selection. The relevant question is therefore not only whether ChatGPT can read your website, but whether your business actually ends up in that selection.
How does ChatGPT decide which businesses it names?
There is no public recipe that guarantees a top position. But clear entity information, useful and current content, external credibility, technical accessibility and a strong match with the question are important conditions for being used as a source or option.
What can you improve on your own website?
Make it unambiguously clear who you are, what you offer, who it is for and why your offer is relevant. Answer concrete customer questions, publish verifiable specifications and make sure important pages are crawlable and well linked internally.
- • Clear company and service information
- • Direct answers to real customer questions
- • Evidence, specifications and up-to-date information
- • Logical internal links and semantic HTML
- • For online stores: price, availability, variants and product attributes
How do you measure ChatGPT visibility?
A single loose prompt is not a reliable baseline. Use a fixed set of branded, unbranded and commercial scenarios and record whether your brand is mentioned, in which position, and which competitor is selected.
Frequently asked questions
Can I guarantee that ChatGPT recommends my business?
No. No party can guarantee a fixed top position in an external AI system.
Is ChatGPT visibility the same as SEO?
No, but there is a lot of overlap. Good technical SEO and reliable content form an important foundation.
Why are unbranded questions important?
Because a new customer does not know your company name yet. It is precisely on category and problem questions that AI must be able to select your brand on its own.
Can I test this for free?
Yes. The free AI Visibility Check gives a first indication; the full Scan gives a more extensive analysis and improvement priorities.
Measure your own AI visibility
Start with the free Check. If you want to see the causes, the competition and concrete improvement actions, choose the full AI Visibility Scan for €29.